{"id":1013,"date":"2024-06-24T19:50:16","date_gmt":"2024-06-24T22:50:16","guid":{"rendered":"https:\/\/gustavobrocchi.com\/?post_type=rara-portfolio&p=1013"},"modified":"2024-10-12T22:11:12","modified_gmt":"2024-10-13T01:11:12","slug":"trade-campaigns","status":"publish","type":"rara-portfolio","link":"https:\/\/gustavobrocchi.com\/?rara-portfolio=trade-campaigns","title":{"rendered":"TRADE CAMPAIGNS"},"content":{"rendered":"
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“Having a well-structured plan before launching a trade campaign is crucial, as it aligns goals, optimizes resources, and ensures consistent messaging, ultimately driving better results and return on investment.”<\/p>\n<\/blockquote>\n

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SC JOHNSON – Retail University<\/h2>\n

To train over 5,000 sales representatives across Brazil, an app for SC Johnson acts as a retail university while enhancing employee relations.<\/p>\n

In addition to training, the app includes an internal social network and features an intuitive interface for an engaging user experience.<\/p>\n

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SC JOHNSON – Trade Campaign\u00a0<\/h2>\n
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In the annual campaigns, the team developed everything from the theme and visual identity to giveaways and communication materials, along with video production, enhancing the company’s interaction with its sales force.<\/span><\/div>\n
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SC JOHNSON – “Your receipt is worth a big prize”<\/h2>\n

The campaign was carried out nationwide, offering a cash prize to help improve the retail partners’ stores. The initiative included both print and digital communication, along with a website where participants could access campaign information and submit their promotional receipts.<\/p>\n

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TOTAL LUBRICANTS<\/h2>\n

The designer of this nationwide campaign for Total lubricants developed the concept around the tagline: ‘Transform Your Car with Total Lubricants.’<\/p>\n

Inspired by the ‘Transformers’ series, an original character was created based on the Formula 1 car sponsored by the company. The campaign encouraged consumer participation through product purchase receipts, offering a raffle for a trip and tickets to the Brazilian Grand Prix at Interlagos, along with prizes for gas station attendants.<\/p>\n

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“Having a well-structured plan before launching a trade campaign is crucial, as it aligns goals, optimizes resources, and ensures consistent messaging, ultimately driving better results and return on investment.” SC JOHNSON – Retail University To train over 5,000 sales representatives across Brazil, an app for SC Johnson acts as a retail university while enhancing employee … <\/p>\n","protected":false},"author":1,"featured_media":1080,"comment_status":"closed","ping_status":"closed","template":"","rara_portfolio_categories":[],"_links":{"self":[{"href":"https:\/\/gustavobrocchi.com\/index.php?rest_route=\/wp\/v2\/rara-portfolio\/1013"}],"collection":[{"href":"https:\/\/gustavobrocchi.com\/index.php?rest_route=\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/gustavobrocchi.com\/index.php?rest_route=\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/gustavobrocchi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gustavobrocchi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gustavobrocchi.com\/index.php?rest_route=\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/gustavobrocchi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1013"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/gustavobrocchi.com\/index.php?rest_route=%2Fwp%2Fv2%2Frara_portfolio_categories&post=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}