“Working on the concept and visual identity of corporate events is a unique responsibility. Each project not only reflects the essence of the company but also communicates its vision and values to the participants. The diversity of media and solutions required in this context challenges us to continually evolve as professionals, expanding our creative repertoire and enhancing our technical skills to deliver memorable and impactful experiences.”
L´oreál DPP – Color Lovers
Essilor – Success Team
The event took place during the World Cup year, where participants were delighted with uniforms and invitations sent to their homes, Besides the uniforms, sticker albums, and other interactions were produced to evoke the feeling of a special call-up. The entire visual identity and its media presence were designed to create a unique and cohesive experience that resonated with the competitive and thrilling spirit of the event.
Mapped projections, augmented reality, and digital media combined to create what the client described as a soccer stadium atmosphere.
GSK – Assemble
For GlaxoSmithKline’s national convention, I developed the concept “Assemble.”
Participants received pre-event communications, along with a personalized invitation package that included a newspaper, letter, luggage tag, and a sports-style ticket. The event theme was reinforced throughout the participants’ arrival experience, from the airport to hotel rooms and branded giveaways. Augmented reality activations were integrated, alongside custom presentation layouts and full event scenography.
