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Art Director

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CORPORATE EVENTS

“Working on corporate events is a unique responsibility. Each project not only reflects the essence of the company but also communicates its vision and values to the participants. The diversity of media and solutions required in this context challenges us to continually evolve as professionals, expanding our creative repertoire and enhancing our technical skills to deliver memorable and impactful experiences.”

L´oreál DPP – Color Lovers

http://gustavobrocchi.com/wp-content/uploads/2024/02/loreal_color_lovers.mp4
 

The central theme of L’ORÉAL DPP’s (Professional Products Division) annual convention was a passion for colors. To bring this idea to life, five distinct environments were created, each representing a different brand and a main stage inspired by international fashion was designed to showcase and handle all event signage.

An audiovisual content and special activities contributed even more vibrancy to the atmosphere, culminating in a true celebration of color.

The result was a remarkable success!


Essilor – Success Team

http://gustavobrocchi.com/wp-content/uploads/2024/02/time_de_sucesso.mp4

The event took place during the World Cup year, where participants were delighted with uniforms and invitations sent to their homes, Besides the uniforms, sticker albums, and other interactions were produced to evoke the feeling of a special call-up. The entire visual identity and its media presence were designed to create a unique and cohesive experience that resonated with the competitive and thrilling spirit of the event.

Mapped projections, augmented reality, and digital media combined to create what the client described as a soccer stadium atmosphere.


GSK – Assemble

For GlaxoSmithKline’s national convention, I developed the concept “Assemble.”

Participants received pre-event communications, along with a personalized invitation package that included a newspaper, letter, luggage tag, and a sports-style ticket. The event theme was reinforced throughout the participants’ arrival experience, from the airport to hotel rooms and branded giveaways. Augmented reality activations were integrated, alongside custom presentation layouts and full event scenography.

Related Projects

TRADE CAMPAIGNS

24 de June de 2024

A.I – CREATIONS

19 de February de 2024

BRANDING STRATEGY

22 de September de 2024
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