“Having a well-structured plan before launching a trade campaign is crucial, as it aligns goals, optimizes resources, and ensures consistent messaging, ultimately driving better results and return on investment.”
SC JOHNSON – Retail University
To train over 5,000 sales representatives across Brazil, an app for SC Johnson acts as a retail university while enhancing employee relations.
In addition to training, the app includes an internal social network and features an intuitive interface for an engaging user experience.
SC JOHNSON – Trade Campaign
SC JOHNSON – “Your receipt is worth a big prize”
The campaign was carried out nationwide, offering a cash prize to help improve the retail partners’ stores. The initiative included both print and digital communication, along with a website where participants could access campaign information and submit their promotional receipts.
TOTAL LUBRICANTS
The designer of this nationwide campaign for Total lubricants developed the concept around the tagline: ‘Transform Your Car with Total Lubricants.’
Inspired by the ‘Transformers’ series, an original character was created based on the Formula 1 car sponsored by the company. The campaign encouraged consumer participation through product purchase receipts, offering a raffle for a trip and tickets to the Brazilian Grand Prix at Interlagos, along with prizes for gas station attendants.
